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ABOUT THE PROJECT
The Creative Force Powering
DotPixel Vision and Innovation
Toppy is a vibrant restaurant brand that wanted to bring a fun, interactive twist to the way people order pizza. Instead of just browsing a traditional menu, Toppy wanted customers to be able to play a game-like experience where they could build their own pizza by selecting toppings, crust, and style — all through a mobile app and website.
Our team at DotPixel Agency was responsible for designing and developing both the mobile application and website that could deliver this unique experience while also offering a standard ordering option for customers who prefer simplicity.
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Our Process
1. UI/UX Design
We designed a playful, intuitive interface on Figma, blending vibrant colors, clear navigation, and engaging animations. The “Build Your Pizza” game was given a step-by-step flow with drag-and-drop and tap-to-select interactions, making it enjoyable for all age groups.
2. Development
Mobile App: Developed a cross-platform mobile app with smooth gameplay-like functionality for custom pizza creation.
Website: Built a modern, responsive website with both the fun pizza builder and a regular menu ordering option.
Backend Integration: Connected app and website with Toppy’s order management system so every customized pizza could be processed and delivered efficiently.
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PROJECT GOALS
Gamify the ordering experience: Create an interactive feature where customers can build their own pizza step by step, like a fun game.
Provide a traditional menu option: Ensure that customers who don’t want to play the game can still order quickly from a standard menu.
Build a seamless digital ecosystem: Ensure both the mobile app and website are synchronized, responsive, and easy to use.
Increase engagement & brand loyalty: Make pizza ordering exciting, memorable, and shareable to strengthen Toppy’s brand presence.
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CONCULSION
The Toppy project transformed the traditional food-ordering journey into a fun, engaging, and gamified experience. Customers now enjoy building their pizzas in a playful way while still having the convenience of a regular menu. Toppy’s mobile app and website have not only increased customer engagement but also positioned the brand as an innovator in the restaurant industry.
"DotPixel Agency brought our vision to life with creativity and precision. The pizza-building game has been a huge hit with our customers, and the app runs flawlessly. They helped us create more than just an ordering platform — they helped us create an experience."
Abdul Sami Khan
Owner Of Toppy
